How to build a successful brand?

A unique brand doesnt’t just happen, it’s well thought out and a strategic plan where you have to think about everything from your logo to the way you are answering the phone. But how do you start? What are the elements of a successful brand? And how do you implement those different items to create an everyday customer experience that tells the unique story of your brand?


Join us for this FEC Tuesday on september 12th where leading members with diverse backrounds in the food and beverage industry share their tips, stories and strategies behind branding and marketing a gastronomy concept and speak about their unique concepts’ successes in the German and international markets.

We are looking forward to our speaker!
Sebastian Brack loves to create brands and loves to sell products that aren’t easy to unterstand on first sight. In 2010 he founded the famous Tonic-Water brand Thomas Henry, four years later he dedicated himself to his new brand Belsazar Vermouth and is also Co-founder of Spreewood – Distillers.


Ulrike Marscher is the Flunder of häppies, a dumpling shop in Berlin with a unique and highly successful food concept. Since it’s opening in 2013 it’s rated as one of the top restaurants in Berlin. She has expertise in running an array of food concepts – from supper clubs to a brick-and-mortar space – and with that has extensive experience in marketing, advertising and branding in the Berlin gastronomy market.


Hendrik Haase is one of the founders of Kumpel & Keule an award winning butcher shop fully dedicated to craftmanship. He also works as a food Aktivist, writer and author and has a background in communications. We are excited to hear how this has helped him to make Kumpel & Keule the most famous butchery in Germany.


Michael Barber is coming all the way from America. He is the founder of Barber & Hewitt, an agency dedicated to helping brands craft solid creative ideas that continuously engage customers and flawlessly orchestrale their execution across channels and Partners.His work has been featured in the leading US-newspapers such as The New York Times, The Wall Street Journal, and Forbes and has been awarded numerous industry awards. But more importantly has his work driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.


Where: Hallesches Haus, Tempelhofer Ufer 1
When: September 12th, doors open 7pm, start 7.30pm
How: Entrance (at the door): 10 €


The audience is invited to openly engage in and discuss!